Having a strong personal brand allows you to achieve fame with a magnetic brand that attracts premium clients while respecting their sophisticated purchase process 
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.It allows you to dominate your market while becoming the authority everyone in the space looks to for direction and advice.
Like Alex Hormozi says “Direct response makes the fast money, Brand building makes the BIG money” and “Fame is the most efficient business model” 
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.It simplifies your sales process and makes your prospects beg to work with you, the sale is done before they ever jump on a call, all you have to do is provide them with a payment link and next steps.
Either way, you should jump on it before your competition does.
