Most entrepreneurs seem to ignore critical elements of an attraction marketing campaign and end up with stale audiences that dwindle in engagement over time while over paying for ads that only produce if you continue to pay for results. Once you turn the ads off, the results stop immediately.
We know from experience that if you just nail the brand elements, the target audience, the offer, and identify all the market gaps and opportunities then implement a content strategy that accounts for each stage of the buyers journey and qualifies your offers before you waste another ad dollar on unproven noise.
You need a Content Manager to create that content strategy that speaks to your audience on their own terms, whether it’s in a digital or physical space, and across all available platforms and mediums.
This is the person that assembles and manages:
Most entrepreneurs we’ve met fail to track basic performance indicators, setup project management, create SOPs, establish a clear workflow, as well as lead and manage a full team.
Change doesn’t happen overnight.
So we knew we needed a solution that removes the burden of implementation and only required a couple hours of our partners’ time per week to batch produce content for segmentation and repurposing. It needed to just work for them, plain and simple.
We have the team, the system, the SOPs, and the workflows and they’ve allowed us to create a stupid simple process around them and streamline consistent strategic content for our partners.
After months of testing, refining, and getting certified in content management and social media strategy, we finally have a solution that we’ve dubbed the Media Machine.
It all begins with pinpointing WHO you are targeting and WHERE you can find them.
We then analyze who the other players in your market are; influencers, competitors, and potential partner/affiliate opportunities.
From there, we help you dial in your offer. What problems you solve and the results your audience can expect.
Now that we’ve laid the groundwork, we work to refine the perfect message that speaks to your audience and their desires.
Finally, we come up with and further research content ideas to help educate and build a relationship with your audience .
Our content system is extremely easy to use and see who needs to do what, by when, and how.
What everyone dreams of, real-time data to help you make decisions that will move you forward.
What does not get measured, does not get improved. Rest assured you’re on track based on the data at hand.
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